​4 Good Reasons To Color the Floor With Floor Guard Products

One of the greatest parts about the many types of epoxy flooring and concrete floor sealants is the huge variety of options out there. There’s metallic flake, glow-in-the-dark flooring, chip flake, clear, non-slip, and more. These options all look great and can make the floor a lot more practical than most other types of flooring.

One aspect of many concrete floor sealants that we didn’t mention above was color. While color might not affect a floor in practical ways, it certainly has its place in concrete epoxy coverings. Let’s take a look at some of the most common reasons that people choose to add color to their Floorguard sealants and how you can make your customers happier.

It’s Just Nicer To Look At

There are some places out there that want that actually want their floors to remain as boring as possible. Think about Sam’s Club; their entire deal is that they want to make the store as warehouse-y as possible in order to make you think you’re getting a good deal. They have no interest in making their floors look better, because more boring floors mean that they’re passing the saving on to you! (Spoiler alert: they are not passing the saving on to you.) Likewise, many warehouses and shipping centers are only interested in how well a concrete floor sealant works, not in how it looks.

But in many cases epoxy color is added to make the floor coating look better. Colorless epoxy is pretty boring, and while it might have its place in the industrial world, more often than not a business or homeowner wants something that’s more pleasing to the eye. They certainly don’t want to be seen as cheap.

To Cover Ugly Concrete

We all know that it’s important for concrete to be as smooth as possible. Whether it’s new concrete or concrete that you’ve recently refinished after removing old epoxy concrete paint, it needs to be ground or shot blasted in order to make it as smooth as possible. Failing to do so can cause separation of the epoxy from the floor, making it looks bad and even causing it to prematurely.

But even perfectly-smooth concrete is often ugly. Sure, there are some beautiful uses of concrete in the world, but it’s best viewed from a distance so that you can’t see the blemishes. From about five feet up (the height of the average human’s eyeballs as they’re standing), blemishes are easy to see. One way to distract the eye from these problems is with metallic floor epoxy, but adding color to your concrete floor sealant can certainly hide the concrete as well.

Increase Recognition and Spirit

Adding color to a concrete floor epoxy is a great way to sell the idea of a business or organization that is associated with a particular color. For instance:

Schools - Most schools have school colors, and adding color to the floors can be a great way to instill school spirit in the students. Schools can add this color (or colors) to hallways, cafeterias, or entrances to greet students and guests alike. And since school colors are often associated with sports teams, locker room floors can have color added to match the uniforms and wall paint. (Just make sure to paint the floors and/or walls the same color in all locker rooms. There are rules about this in many sport leagues for a reason.)

Business - There are entire marketing companies whose purpose is to help businesses brand themselves. This branding often includes words to be used in signage, shapes that should be used in design, and, of course, colors to be used in correspondence and throughout the store. Branding is big business. Think of the colors yellow and red together and you’ll most likely think of McDonald’s. Colors can be powerful.

That’s why businesses often add color to their concrete floor sealants, to match the colors that are on the walls and signage and to further make the look of the store as cohesive as possible. Put those colors in front of people as much as possible and they’re more likely to think of a particular business when they run into those colors anywhere they go.

Superfans - In most cases, men aren’t terribly interested in decorating the home. When they are interested, it’s almost always a room dedicated to their favorite things, whether it’s home theater, comic books, or a sports team.

So if they’re a sports fan and the “room” they’re interested in decorating is the garage, they might just decide to really show their support of the team by adding color to their garage floor sealant. Maybe they add a bright orange if they’re a Broncos fan, or a deep red if they’re a Cardinals or 49ers fan. Not only are they showing their team pride, but they’re also protecting their garage floor at the same time.

For Practical Purposes

Wait, did we say that adding color to epoxy resin floor paint isn’t practical? The fact is, it can actually play a part in affecting how light works in a room. If you’re trying to make a room as dark as possible and eliminate reflections, then black can absorb some of the light. But if you’re interested in reducing the amount of light fixtures in a particular room, fewer can be used if the concrete incorporates white paint that reflects from below. Instead of leaving concrete a standard gray, why not have it actually do something to the mood of the room?

When you take a look at all the reasons above, it’s pretty easy to see why so many people, businesses, and organizations are interested in adding some color to their concrete floor epoxy. Flakes have their place, but sometimes people just want a solid color that makes that bland concrete look go away while incorporating colors that are important to them in the mix. When you have a customer coming to you interested in a clear epoxy, why not talk to them a little and see if adding a color would make sense to them. You’re certain to have a happier customer when the floor is done!